Tom Brady to put his watch collection up for sale at Sotheby's
Legendary Quarterback’s Watch Collection Up for Auction #
A renowned former NFL quarterback is putting his valuable watch collection up for sale through a major auction house this December. The collection, dubbed “The GOAT Collection: Watches and Treasures,” features timepieces ranging in value from $12,000 to $800,000.
The collection includes watches from prestigious brands such as Patek Philippe, Rolex, IWC, and a custom-made piece by Audemars Piguet. The former player stated that these watches and collectibles capture unforgettable moments and hard work from his career, expressing excitement about giving fans and collectors the opportunity to own these special pieces.
The quarterback’s passion for timepieces reportedly began in high school when he received his first watch as a graduation gift from his parents. His collection grew significantly after his first Super Bowl win in 2002, with watches acquired to mark major milestones in his career.
Highlights of the sale include:
- A white gold and diamond-set flying tourbillon Royal Oak with bracelet by Audemars Piguet, expected to fetch between $400,000 and $800,000.
- A Richard Mille 35-03 “Baby Nadal” in blue quartz, which could sell for up to $500,000.
- A rose gold Patek Philippe Nautilus worn by the player since 2017.
- An IWC Pilot’s Watch Top Gun edition “SFTI” model, worn during his last Super Bowl Championship parade in 2021.
The auction house describes the collection as unparalleled, emphasizing the historical significance and authenticity of the items. They are considered genuine pieces of sports history rather than mere collectibles.
This auction comes at a time when the luxury watch market has seen significant changes. Demand for luxury watches peaked during the COVID-19 pandemic, but prices have since decreased dramatically. Despite this, total sales in the watch market have increased by 6% in 2024 compared to the previous year, reaching $493 million. Major auction houses have also increased their watch lots by 50% over the past year, indicating continued interest in the luxury timepiece market.